The Japanese founded Uniqlo clothing store has not been received with much success. The Japanese feel that it lacking color and sparkle. This has not phased this company much because of the success that they have been having globally. Japan is hoping to improve their reputation locally and then spread into close countries such as China. I have personally witnessed how Uniqlo is trying to improve their image and appeal to more customers. Just this last month they released new clothing containing bright spring patterns which contrasts so much to their solid basics that they usually carry. This is interesting to me because it demonstrates problems that new companies can face, and it interests me that the company is having better success abroad then in Japan.
Kimberly Young
http://www.economist.com/node/21551062
I agree. Common thoughts about Uniqlo were cheap, not unique, and only good for pajamas in Japan. Today, Japanese think that Uniqlo is becoming better, but still cannot remove completely those feelings towards Uniqlo products.
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