Fuji Television Network Inc. and Rovio entertainment (creator of Angry Birds) have teamed up and released a new version of Angry Birds: Sakura Ninja. The article states that "the Fuji Television pair-up is the first time Rovio has partnered with a Japanese company." In Japan, 76.2% of cell phone users accessed mobile media on their phones in 2011 compared with 55.2% in the US.
It is interesting to see how companies adapt to target certain countries. McDonald's is known for having menu items unique to the country that it is in. In our increasingly digital world, it is interesting to see how companies will spread and change, especially in a tech-savvy country like Japan. Plus, who doesn't like Angry Birds?
Katie Robinson
Angry birds keep producing unique version of game app! It's interesting how they design it. I would be interested to see Sakura Ninja Angry Bird.
ReplyDeleteYeah! Who doesn't like angry birds? That is so funny that they used this marketing tactic. I am taking a business marketing class right now and this is totally spot on! Exactly how it should be to increase the numbers. The numbers of downloads and uses of the game are absolutely insane. Yuki is totally right! It would be so fun to see Sakura Ninja Angry Birds.
ReplyDeleteAshleigh Hefner