China, Taiwan Both Lay Claim to Jeremy Lin

China and Taiwan are having a social and traditional debate about who Jeremy Lin represents in Asia. Lin is a Taiwan resident and "Though Taiwan has de facto sovereignty, most of its population are ethnically Chinese and China continues to claim Taiwan as a part of China and has not ruled out the use of force to take the island." Both countries have caught "linsanity." According to the article, "Even Taiwan's normally staid financial analysts have gotten into the spirit: In an email, one analyst attributed the Taiwan stock-market rally early Wednesday to Mr. Lin's game-winning shot." Lin himself claims to be neutral, recognizing his Taiwanese and Chinese heritage. Although this article doesn't have a lot of business application, it was in the wsj and it shows how important one persons influence can be. Whether it's China or Taiwan, one person can become a profitable marketing campaign.


http://online.wsj.com/article/SB10001424052970204792404577225010369633998.html


-WEston